A simple celebration with less fortunate Filipinos in the country is what ABS-CBN did and will continue to do until the end of this year in celebration of its 55th year anniversary through "Bayanijuan."
The station's new advocacy program, "Bayanijuan" with the theme “Walang Iwanan sa Bayan Ni Juan” re-imagines the Filipino volunteer spirit, or “bayanihan,” as a force to create a better, more compassionate Philippines for ourselves and our children.
The project was originally conceptualized by the ABS-CBN Foundation, Inc. as an advocacy integrating all its units to help families and build communities in the poorest regions of the country. The idea struck a chord in ABS-CBN President Charo Santos-Concio, who decided to make "Bayanijuan" the flagship program of ABS-CBN’s celebrations for its 55th year in television.
Source: Julia Aquino Blog
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